In his first year, he sells $500,000 of ties.
1968 - a full line of polo menswear
" I wanted something that got me excited."
1969- polo by ralph lauren shop in Bloomngdales
What he was trying to do was bring a European sense of quality and tradition into an American style and spirit.
I write through my clothes.
clothes were about living
the advertising campaigns became movies in print. It wasn't about seeing a man or woman posing against an anonymous backdrop, but seeing him or her in a life doing something you could relate to or dream about.
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