"indifference towards people and the reality in which they live is actually the one and only cardinal sin in design. " - dieter rams

"reading [about dieter rams] was never as powerful as simply using his products.

He defined how it was supposed to be: how industy could responsibily bring useful, well-considered products to many.

His was not an academic experience in modernism. He lived every day with the realities and consequences pf what he and his team designed.

He reamins utterly alone in producing a body of work so consistently beautiful, so right, and so accessible."

- jonathan ive