Elfie Semotan

How has your look evolved? When you work in fashion, you get a bit more strict in your daily things because you know quite well what works and what doesn’t — and what you want to put up with.

nike women: make yourself

half tonne shoot / half nike's version of victoria's secret angels

Melissa Rodwell Photography

the only way to do great work is to love what you do

Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it.

Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.

Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma — which is living with the results of other people’s thinking. Don’t let the noise of others’ opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become.

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“Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it’s really how it works. The design of the Mac wasn’t what it looked like, although that was part of it. Primarily, it was how it worked. To design something really well, you have to get it. You have to really grok what it’s all about. It takes a passionate commitment to really thoroughly understand something, chew it up, not just quickly swallow it. Most people don’t take the time to do that.

The only problem with Microsoft is they just have no taste. They have absolutely no taste. And I don’t mean that in a small way, I mean that in a big way, in the sense that they don’t think of original ideas, and they don’t bring much culture into their products.

When you first start off trying to solve a problem, the first solutions you come up with are very complex, and most people stop there. But if you keep going, and live with the problem and peel more layers of the onion off, you can often times arrive at some very elegant and simple solutions. Most people just don’t put in the time or energy to get there. We believe that customers are smart, and want objects which are well thought through.”

Innovation has nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R&D. It’s not about money. It’s about the people you have, how you’re led, and how much you get it.

Being the richest man in the cemetery doesn’t matter to me … Going to bed at night saying we’ve done something wonderful… that’s what matters to me.

The problem with the Internet startup craze isn’t that too many people are starting companies; it’s that too many people aren’t sticking with it.

“We think the Mac will sell zillions, but we didn’t build the Mac for anybody else. We built it for ourselves. We were the group of people who were going to judge whether it was great or not. We weren’t going to go out and do market research. We just wanted to build the best thing we could build.

“I don’t think I’ve ever worked so hard on something, but working on Macintosh was the neatest experience of my life. Almost everyone who worked on it will say that. None of us wanted to release it at the end. It was as though we knew that once it was out of our hands, it wouldn’t be ours anymore. When we finally presented it at the shareholders’ meeting, everyone in the auditorium gave it a five-minute ovation. What was incredible to me was that I could see the Mac team in the first few rows. It was as though none of us could believe we’d actually finished it. Everyone started crying.”

- steve jobs

talking about his career

today he stepped down as ceo of apple

"So, every time I am feeling the 'dressing room dumps' that I just don't feel like myself in a of-the-moment leather jacket, sky-high platform heels, or a flouncy dress, I channel Tonne and say to hell with them all. I am dressing for me."

"We make a living by what we get. We make a life by what we give." Winston Churchill

"the more attention you put into something, the more you can see it.

anybody who runs something off very quickly and writes their name on it, you can see it.

the more you concentrate on something, the more of yourself is invested in it.

and even if you just make one, it just means so much more.

unless you can honestly swear its something you have invested yourself in,

it doesn't mean anything."

"[mcqueen's] legacy should be that if you really want to get creative, go and do the hours and hours and hours that it takes. It's not just about headlines."

- daphne guinness

http://showstudio.com/project/infashion/films/49394

what jenna lyons means (from nymag)

“Look, it’s not a hard thing to be a tasteful designer and cater to a small community.

That’s an easy thing. For someone to bring a level of taste—to introduce large portions of our country to newer things, interesting notions—that’s the challenge."


Most shoppers are not accustomed to asking so much from their clothes. Intricate fashion narratives have historically been the province of runway designers, not mass retailers.

Lyons’s modus operandi for fiddling with national tastes does not entail forcing weird things on a hesitant mainstream audience but instead teasing out the sensually appealing aspects of weird stuff in order to make it less weird.

With her messy hair and casual cuffs, Lyons offers an appealing kind of modern compromise: You can have it all, because you don’t have to do it all perfectly.

“I can’t tell you the amount of women for whom Jenna invariably comes up in conversation,” Sperduti says. “I don’t know that many designers in her role that you could say the same thing about. Not from a company of that scale.”

Lyons’s inclusion of her child in the catalogue, along with her slippers and breakfast, is precisely the kind of statement that makes her appealing to an audience looking for personalized, customizable fashion.

Lyons “understands how to bring together the fashion impulse with the sense of lifestyle.”

“My goal is not to be a tastemaker,” she says. “It has never been that. I don’t consider myself that at all. The idea that you can make taste or influence someone’s taste is a very precarious and overly presumptuous concept.”

The brand styled itself as an energetic all-American label that was neither Talbots nor Ralph Lauren nor L.L. Bean. “J.Crew was the life that you could have."

“Mickey was the best thing since sliced bread,” Lyons says. “I loved him from the minute he walked in the door.”

handsome beauty: minimal hair styles

casual neat buns & ponytails

curls

messy buns & ponytails

Celine Ponytail
Make a clean center part with the tip of a comb. Gather hair at the nape of the neck, brushing it over your ears, and fasten. Gently tug out pieces of hair from around the elastic (but don't pull them out all the way); you want to create a bit of volume at the back of your head.

Soft Frizz
If you have natural waves, "just let your hair air-dry without disturbing it," says Garren. "Then run a paddle brush over it to separate the curls and get some volume."

Ponytail Knot by Orlando Pita @ Michael Kors
prepped the models' hair with Bumble and Bumble Surf Spray, drew a deep side part, and twisted small sections into coils, clamping down on them with a flatiron for crimped texture. After securing the hair into a low ponytail, Pita split the hair into two sections and tied a double knot at the back of the head, and using a few pins to keep it secure. A chunky piece was left loose in the front of each model's style; the sections haphazardly fell into the models' faces as they walked down the runway.

I don't know how she does it

Accomplished women (including TONNE!!!!) discussing about the state of modern women's lives-

" 'I don't know how she does it' means there is a division. And it is a question which is assuming that you couldn't do it. But why couldn't you do it?"

" I think the best part of being a working mother is it makes me feel like a better mother because I need to feel that I am creative. It makes you sort of enjoy being with [your children] more."

http://www.vogue.com/videos/sarah-jessica-parker-i-dont-know-how-she-does-it/

amphibious

i like when garments can enable you to go from land to water and back

(garments in this photo aren't ideal for transitioning between wet and dry conditions, but the woman looks like she's having fun in water and perhaps that she would have more fun after the water if her clothes dried fast)