That’s an easy thing. For someone to bring a level of taste—to introduce large portions of our country to newer things, interesting notions—that’s the challenge."
Most shoppers are not accustomed to asking so much from their clothes. Intricate fashion narratives have historically been the province of runway designers, not mass retailers.
Most shoppers are not accustomed to asking so much from their clothes. Intricate fashion narratives have historically been the province of runway designers, not mass retailers.
Lyons’s modus operandi for fiddling with national tastes does not entail forcing weird things on a hesitant mainstream audience but instead teasing out the sensually appealing aspects of weird stuff in order to make it less weird.
With her messy hair and casual cuffs, Lyons offers an appealing kind of modern compromise: You can have it all, because you don’t have to do it all perfectly.
“I can’t tell you the amount of women for whom Jenna invariably comes up in conversation,” Sperduti says. “I don’t know that many designers in her role that you could say the same thing about. Not from a company of that scale.”
Lyons’s inclusion of her child in the catalogue, along with her slippers and breakfast, is precisely the kind of statement that makes her appealing to an audience looking for personalized, customizable fashion.
Lyons “understands how to bring together the fashion impulse with the sense of lifestyle.”
“My goal is not to be a tastemaker,” she says. “It has never been that. I don’t consider myself that at all. The idea that you can make taste or influence someone’s taste is a very precarious and overly presumptuous concept.”
The brand styled itself as an energetic all-American label that was neither Talbots nor Ralph Lauren nor L.L. Bean. “J.Crew was the life that you could have."
“Mickey was the best thing since sliced bread,” Lyons says. “I loved him from the minute he walked in the door.”
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