And then fashion designers really aren’t great at understanding space and interaction of volumes. So the soft goods area is trying to get your head around this sort of hybrid of soft versus hard forms and how to make them work together. It’s hard, like it’s one of the hardest design areas to be good in."
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If you could take a step back and say don’t add any cost, don’t use new glamorous material but on your own design ability try to come up with something new. I think that’s when it gets really good.”
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So I could take a Made in America bag and I could just, with no tools I could take it apart and unravel the whole thing.
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"the Outlier guys are probably one of the best people I’ve ever met who love material design. I’ve known at North Face where there are people who are paid to be experts on materials and –
Tae: ”Abe and Tyler out-passion almost all others…”
Tae: Yeah, it’s the philosophy. By using really common materials and designing it in an interesting way that’s like the key thing I think.
Some of the Made in America stuff, you could buy them, it’s very expensive and people are down with making in America but the factories here don’t have the technology to make it last for a lifetime.
Ando: And they’re not as passionate as the Outlier guys almost.
Ando: And they’ve worked a lot with Schoeller haven’t they, and a few others and –
Tae: Abe knows so much about materials and it’s because he’s using it, he’s at the factory seeing it and a lot of outdoor designers design everything on the computer."
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