Burberry was well known for the invention and innovative use of Gabardine, a porous, triple-proofed cotton cloth, woven from fine compacted Eqyptian threads that were welded closely together. Gabardine was different to the customary rubber or oiled silk used for rainwear because it allowed air to reach the body and so was the perfect material for the manufacture of weatherproof outerwear.
"It resists hot and cold winds, rain or thorns, and forms a splendid top garment for the coldest climates."
In a world in which the whole notion of travel was changing with the advent of the automobile, ocean liner, and airplane, Burberry manufactured a variety of outfits for both men and women. "Lightweight, warm and weatherproof."
"In his day, motorcars were becoming important, so he pioneered a whole series of clothes for cars that changed the way people dressed."
An entry in an old catalog reads, "Burberry adapts itself to the exigencies of travel in either closed or open cars and at the same time satisfies every ideal of good taste and distinction."
In 1912 Burberry patented the forerunner to the iconic trench coat, the Tielocken, a weaterproof coat advertised under the title, "The Severest Test. The severest test that a Weatherproof can undergo is a campaign, involving exposure to every kind of weather for months on end and it is under such conditions that the Tielocken Burberry proves itself 'the most effectual safeguard ever invented.'
The trench coats association with the officer class gave it an elan and heroism that appealed to countless men. Burberry also provided apparel for a whole series of adventurous explorers, skiiers, and aviators.
By the 1920s and 1930s, the popularity of playing and watching sports created a demand for functional, durable clothes with a degree of fashionable style/
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