Monday, October 14, 2013

rosen

In walks Andrew, and he had a pair of pants in his hand, and he said, "I am starting this company, and I am calling it Theory, and I am going to sell this pant."

He has the flair not necessarily to create the product but to react to it, and to understand where there is an opportunity.

He will say, "There seems to be a hole in the collection. I feel like we are missing an indoors jacket. I did one of those and it sold really well-- maybe you should find a way to do that."

I like this coat. But I love the fabric.

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