Jobs would be offered the chance to return to his first love. And he jumped, setting off a frenzy of late-night meetings, negotiations and soul-searching throughout Silicon Valley.
Apple would make a good living off the Macintosh technology for years, but as an innovator, the company all but stood still.
While the personal computer industry has become a global $150-billion-a-year business, it remains a remarkably tiny community in some respects, ruled by a few hundred people who came of age together.
a textbook study of Steve Jobs in action, part hustling opportunist and part technology visionary.
Jobs paced the room and scribbled with a black marker on a white board, tracing the evolution of computer operating systems and prescribing their future.
spellbinding salesman of technology
He sees business as a passion, the pursuit of something worthy; his friends talk of his ''need to do something big.''
Jobs, whose genius for infecting others with his enthusiasm is known, by critics and admirers alike, as the ''reality distortion field.''
Esthetically, Jobs is a modernist, a believer in simple elegance.
Jobs's return to Apple marks an opportunity to reintroduce certain standards into an industry that, in his eyes, has grown
'The only problem with Microsoft is they just have no taste. 'I don't mean that in a small way. I mean that in a big way, in the sense that they don't think of original ideas and they don't bring much culture into their products. I have no problem with their success -- they've earned their success for the most part. I have a problemwith the fact that they
just make really third-rate products.''
ugly.
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