It's so deep seeded, it's a relationship you have with your consumer.
I don't think of her only what she wears on her outside, but who she is on her inside.
For me, that truly is the consumer, what she's eating, how she's acting, how her life is complicated or not.
It's about really seeing what's missing and how I can help make a difference." dk
http://www.net-a-porter.com/magazine#/56/15
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