It's about women

"Women who have style.

Women who have a point of view.

Women who are sexy.

Women who are free.

Women who don't want to worry about what they're wearing.

There's a new freedom of dressing.

Totally luxurious,

totally easy,

totally feminine,

and

totally sexy."

-DK, http://www.youtube.com/watch?v=lmIz47iBT1g&feature=related