To me, style is how you treat people and how you inspire people, as well as how you dress. True style breaks down barriers and builds bridges. When I was a young nobody running with another notable rapper’s entourage and crossed paths with JMJ, he was more than personable—he was cool, and made me feel cool. That’s style
- Marc Williamson

Diana Vreeland Movie

No one had a better sense of luxury than coco Chanel

She really had the spirit of the twentieth century

She really understood what women's lives were going to be

That They were going to take subways 

That they were going to walk in the rain.  

Photo on the bridge!!!

A new dress doesn't get you anywhere

It's the life you're living in the dress

She was an extraordinary work of art

Every detail perfect

Fashion is part of the daily air and it changes all the time.

You can even see the approaching of a revolution in clothes. You can see and feel everything in clothes.

1:15 - tonne !!!!!!

Set a deadline

Don't look at competition

Don't get distracted, focus.

Have clear vision of what product should look like a year from now, two years from now

Design is more than the way it looks

It's the way it works on so many different levels

1:16

Our success was by no means instant. We were doing everything ourselves at the time-- mostly active sportswear. It took us at least ten years to find our way. We were kind of fortunate. We started with our knitting machines and found the fabric of the fifties-- knitwear. It really was a field where there was a lot to be discovered.
-Rosita Missoni

"You can wear the same suit from morning to dinner-- but to be really perfectly dressed you cannot keep the same bag. For morning it must be very simple, and for the evening it must be smaller and, if you wish, a little more fancy."
- Dior 1954

"Sporting, practical, and tough, geared toward the modern, mobile lifestyle, geared to city streets, geared to traveling light."
-Bonnie Cashin on her first handbag collection for Coach in 1963
The bags were flat-pack with wide straps and perfect for being flung into the back seat of a car by a go-getting woman on the move. They were closed with strong industrial zippers. One concept was to have several bags layered one over the other.

Cashin's aim was to create a modular wardrobe of clothes that "were simple art forms for living in to be rearranged as mood or activity dictates."

Bags were numered and stamped on the bottom with the Coach seal to validate their provenance.

Ferragamo realized that US methods of mechanized shoe production were the most advanced in the world and wanted to educate himself in its industrial processes.

He set up a business specializing in handmade shoes and repairs for the movie industry.

"Women must be persuaded that luxury shoes need not be painful to walk in; they must be convined that is is possible to wear the most refined and exotic footwear because we know how to design a supportive shoe modeled to the shape of the foot. Elegance and comfort are not incompatible, and whoever maintains the contrary simply doesn't know what he is talking about." To this end, he studied physic, mathematics, and comparable anatomy at the University of Southern California and became an expert on the load-bearing properties of the foot's arch. 
Ferragamo realized that shoes had to be reinforced in that area and began to insert steel rather than the traditional leather shanks or cambrione into his designs for added support. Similarly many of his toe shapes were either overly or subtly rounded during this period so that the foot could stretch and flex.

His daughter recalls, "There was an ambition within my father to know everything he could about feet in order that he be able to them create shoes that would be as close as possible to perfection. Studying the anatomy of feet was no strange thing for him. It was simply part of his desire to be the best at what he did. What he discovered was that deformities of the feet often attributed to hereditary factors were indeed attributable in a large part to poor shoemaking."

The Prada backpack broke the rules of conspicuous consumption with its subtle understatement-- for where were the susual designer logos; the flashy fabrics; the leather, fur, and feathers?
The iconic Prada backpack was modernist, lightweight, fashioned out of cheap industrial material, stamped with a diminutive logo, and presented in austere graphic black.

If this was a bag of lifestyle choice, what sort of lifestyle did it signify for the 1990s consumer?
Minimalist.
The bag became fashion's equivalent of downsizing: a hands-free option for the city nomad; an example of stealth wealth in the midst of a culture suffering from pre-millenium tension.