More TG

the "21st-century gym": a history of women athlete ads

"The creative team embarked on a different course. Janet Champ and Charlotte Moore met behind closed doors to immerse themselves in women's magazines and to talk frankly about the negative messages that limited women's choices. 'We found magazines so disgusting ... [that] we made a list of what made us sick ...'(Champ). After their first ads ran, '... women were hanging the 'lists' on their refrigerators and showing them to their daughters" (Moore).1990

"If You Let Me Play Sports"

http://www.youtube.com/watch?v=AQ_XSHpIbZE

Nike Athlete Campaign

http://www.youtube.com/watch?v=FByrnI68vk4

http://www.youtube.com/watch?v=xNG9Mao1bKg&feature=related

http://www.youtube.com/watch?v=AXJbVOO23rU

http://www.youtube.com/watch?v=mJXMpXsbem4&feature=related

http://www.youtube.com/watch?v=urjikzh7e2M

http://www.youtube.com/watch?v=wvXmciDOitE

"For most women, high performance isn't about sports; it's about fitness. We never appreciated the whole world of the active lifestyle. We had such a jock heritage -- for men and women -- that we never saw anything beyond that. Women don't treat athletes like heroes.

This is no longer about 'If You Let Me Play.' Women don't need anybody's permission. We are at our best when we are showing women a place where they didn't think they could be.

Today "it's about a woman's nomadic lifestyle, going from doing yoga in the morning, to work, to picking up the kids, to going for a run. Why shouldn't we have everyday clothes that perform as well as our workout gear?"

- nike designers

Nike "Rush Hour"

http://www.youtube.com/watch?v=KBsKvPP_vVY&feature=related

Nike "Here I am"

http://www.youtube.com/watch?v=2dtZtLOOiEo&feature=fvw

Nike Ballerina vs Dancer

http://www.youtube.com/watch?v=06ooGrzi0KU&feature=related

Nike Not an athlete

http://www.youtube.com/watch?v=OLi3taWNmus

Under Armour Practice

http://www.youtube.com/watch?v=a1C757H8ixw

Under Armour Run

http://www.youtube.com/watch?v=A49O__h-TfQ

sources

Advertising & Society Review Vol 7, Issue 2

movement

karl templer

pablo moran

waves

idea of polish without straight hair

As Sally Singer wrote in her article "Hot Fuzz" in June 2009 Vogue,

"With perfectly straight hair, one feels perfectly in control. It's why professional girls everywhere wield tongs and small wind machines in the morning. Looking militantly authoritative seems so Dubya. I don't want curls, but neither do I want to look like a throwback to Friends, the waning years.

For the Prada fall 2009 runway, Guido Palau sent the girls out with fuzzy hedges for updos. Palau likes Redken Thickening Lotion in combination with a really good haircut. Women are obsessed with the idea of frizz as bad and frizz can be good. We've been into this Hollywood hair, Gossip Girl hair loose waves forever and ever. Now designers want to distance themselves from the red carpet. When the clothes are quite special, you can afford to be a little bit off with your hair. You need to offset your clothes; it looks cooler. It's about making women question things again. They are so used to blowing out their hair, they don't actually know what's there. Maybe it's fine to let your hair dry naturally. The next day you can smooth it out."

Hairstylist Duffy says, "we shouldn't be talking about frizz but about a broken silhouette.

Take a classic and then knock it; give it a more modern finish, a little younger, not so rigid. I like the uptown blow-dry that's spent a night downtown. Marilyn Monroe looked her best when she had a broken set. Deborah Harry back in the day, Kate Moss being beachy these are Duffy's icons of the end of the era of people killing themselves with straightening irons."

conviction

"...thoughtful, soulful, and thoroughly American approach she brings to her work. Goodman also brings a consciousness to what she does; she sees fashion through the prism of her eco and ethical concerns. After all, when so much of your job is divining where fashion should be going next, it helps to know you're looking in the right direction."

summer!

made in usa

http://www.acontinuouslean.com/the-american-list/

—ACCESSORIES—

Alexander Olch — New York, New York — neckties, accessories

Bollman Hats — Adamstown, Pennsylvania — hats

Black Sheep and Prodigal Sons — New York, New York — accessories

The Brown Bag Company — San Antonio, Texas — leather bags

David Hart & Co. — New York, New York — neckties

Edgar Leather — Tallahassee, Florida — leather goods

Faribault Woolen Mills — Faribault, Minnesota — blankets

Geier Glove Co. — Centralia, Washington — leather gloves

Gfeller Casemakers — Meridian, Idaho — leather goods

Leather Man Limited — Essex, Connecticut — belts, accessories

New Era —Buffalo, New York — hats

Rogues Gallery — Portland, Maine — bags, shoes*

Solesu — Belleville, Illinois — leather belts

Swans Island — Northport, Maine — blankets

Tanner Goods — Portland, Oregon — leather goods

Walz Caps — Vista, California — bicycle hats

The Welch Company Inc. — Portland, Oregon — suspenders

Wiley Belts — Charlottesville, Virginia — belts, leather goods

—BAGS—

Acorn Bags — California — cycling bags

Artifact Bags — Omaha, Nebraska — bags

Billykirk — Pennsylvania — bags, leather goods

Beckel Canvas — Portland, Oregon — bags, tents, etc.

Buzzline — Fort Pierce, Flordia — bags

Dandux — Ellicott City, maryland — bags

Duluth Pack — Duluth, Minnesota — bags

Ernest Alexander — New York, New York — bags

Estex Mfg. Co. — Fairburn, Georgia — bags

Ghurka — New York, NY — bags, leather goods, accessories

Johnson Woolen Mills — Johnson, Vermont — bags, clothing, accessories

J. W. Hulme Co. — St. Paul, Minnesota — bags, accessories

Klein Tools — Lincolnshire, Illinois — bags, accessories

LL Bean — Freeport, Maine — bags*

Makr — Orlando, Florida — Bags, accessories, leather goods

Mer — Brooklyn, New York — bags

Port Canvas — Kennebunkport, Maine — canvas bags

Tough Traveler — Schenectady, New York — bags

Utility Canvas — Gardiner, New York — bags, accessories

Wm. J. Mills & Co. — Greenport, New York — bags

—BICYCLES—

Ahearne — Portland, Oregon — bicycles

A.N.T. Bicycles — Holliston, Massachusetts — bicycles, bicycle accessories

Bilenky Cycle Works — Philadelphia, Pennsylvania — bicycles

Brooklyn Machine Works — Brooklyn, New York — bicycles

Cannondale — Bethel, Connecticut — bicycles*

Courage Bicycle MFG Co. — Portland, Oregon — bicycles

Fast Boy Cycles — New York, New York — bicycles

Freeman Transport — Missoula, Montana — bicycles, accessories

Hufnagel — Portland, Oregon — bicycles

Ira Ryan Cycles — Portland, Oregon — bicycles

J.P. Weigle — Lyme, Connecticut — bicycles

MAP — Portland, Oregon — bicycles

Metrofiets — Portland, Oregon — bicycles

Outlier — Brooklyn, New York — cycling clothing

Pereira — Portland, Oregon — bicycles

Phil Wood —San Jose, California — bicycle components

Richard Sachs Cycles — Chester, Connecticut — bicycles

Rivendell Bicycle Works — Walnut Creek, California — bicycles*

Signal Cycles — Portland, Oregon — bicycles

Strawberry — Portland, Oregon — bicycles

Townsend Bicycles — Monrovia, California — bicycles

Vanilla Bicycles — Portland, Oregon — bicycles

Velo Orange — Annapolis, Maryland — bicycles, accessories*

Worksmen Bicycles — Queens, New York — bicycles

—CLOTHING—

Anderson-Little — Tamarac, Flordia — navy blazers

American Apparel — Los Angeles, California — knits, wovens, clothing

Band of Outsiders — Los Angeles, California — clothing, accessories

Berle Manufacturing — Charleston, South Carolina — trousers

Beyond Clothing — Seattle, Washington — outdoors clothing

Bill’s Khakis — Reading, Pennsylvania — khaki pants, clothing

Birdwell Beach Britches — Santa Ana, California — swimwear

Brooks Brothers — New York, New York — tailored clothing, sportswear, footwear, accessories*

Bemidji Woolen Mills — Bemidji, Minnesota — clothing, blankets

Camber — Norristown, Pennsylvania — tee shirts, sweatshirts

Carhartt — Dearborn, Michigan — workwear, outerwear*

CC Filson — Seattle, Washington — outwear, bags, accessories*

CEGO — New York, New York — custom shirts

Centralia Knitting Mills — Centralia, Washington — outerwear

Crescent Down Works — Seattle, Washington — outerwear

Engineered Garments — New York, New York — clothing, bags, accessories

Epaulet — Brooklyn, New York — shirts, ties

Freeman’s Sporting Club — New York, New York — tailored clothing, sportswear, accessories

Gitman Brothers — Ashland, Pennsylvania — woven shirts

Hamilton Shirts — Houston, Texas — custom shirts

Hart Schaffner Marx — Chicago, Illinois — tailored clothing

Hertling Trousers — Brooklyn, New York — pants

Hickey —Rochester, New York — tailored clothing, sportswear*

Hickey Freeman — Rochester, New York — tailored clothing*

Individualized — Perth Amboy, New Jersey — woven shirts

J. Press — New Haven, Connecticut — tailored clothing, sportswear, accessories*

Loden Dager — New York, New York — tailored clothing, sportswear

Oxxford Clothing — Chicago, Illinois — tailored clothing

Pendleton Woolen Mills — Portland, Oregon — sportswear, blankets*

Pointer Brand — Bristol, Tennessee — clothing, denim, workwear

Post Overalls — New York, NY — clothing

Rag & Bone — New York, New York — clothing, accessories*

Round House — Shawnee, Oklahoma — denim, workwear

Self Edge — San Francisco, California — clothing

Southwick — Lawrence, Massachusetts — tailored clothing

Schott NYC — New York, New York — outerwear

Stan Ray — Houston, Texas — workwear

Sterlingwear — Boston, Massachusetts — outerwear

Steven Alan — New York, New York — sportswear, accessories*

Stormy Kromer — Ironwood, Michigan — hats, clothing, outerwear

Thom Browne — New York, New York — tailored clothing, sportswear

Unis — New York, New York — sportswear, outerwear, accessories

Woolrich Woolen Mills Collection — Woolrich, Pennsylvania — clothing, accessories

Wrath Arcane — Cleveland, Ohio — sportswear

—DENIM—

Crate — Los Angeles, California — denim, outerwear

Earnest Sewn — New York, New York — denim

Jean Shop — New York, New York — denim

Imogene + Willie —Nashville, Tennessee — denim

Left Field — New York, New York — denim

Levi Strauss & Co. — San Francisco, California — denim*

Rag & Bone — New York, New York — denim

Rising Sun — Pasadena, California — denim

Rogan — New York, New York — denim

RRL — New York, New York — denim

Raleigh Denim — Raleigh, North Carolina — denim

Spurr — New York, New York — denim

Tellason — San Francisco, California — denim

The Stronghold — Los Angeles, California — denim

—FOOTWEAR—

Alden — Middleborough, Massachusetts — footwear

Allen-Edmonds — Port Washington, Wisconsin — footwear*

Arrow Moccasin Company — Hudson, Massachusetts — footwear

Chippewa Boots — Chippewa Falls, Wisconsin — footwear

Cove Shoe Company — Martinsburg, Pennsylvania — boots, shoes

Danner — Portland, Oregon — footwear

Darn Tough — Northfield, Vermont — socks

E. Vogel — New York, New York — boots, shoes

Fox River Mills — Appleton, Wisconsin — socks

LL Bean — Freeport, Maine — boots*

New Balance — Boston, Massachusetts — athletic shoes*

Oliver Moore — New York, New York — custom shoes

Quoddy— Perry, Maine — footwear

Red Wing — Red Wing, Minnesota — footwear

Russell Moccasin Co. — Berlin, Wisconsin — footwear

Townview Leather — Dexter, Maine — footwear

Vincent & Edgar — New York, New York — bespoke shoes

Weinbrenner — Merrill, Wisconsin — footwear

Wesco Boots — Scappoose, Oregon — footwear

White’s Boots — Spokane, Washington — footwear

Wigwam — Sheboygan, Wisconsin — socks

Wolverine — Rockford, Michigan — boots*

Yuketen — Hermosa Beach, California — boots, shoes

—OBJECTS—

Airstream — Jackson Center, Ohio — recreational vehicles

Annin & Company — Roseland, New Jersey — flags

Baxter of California — Los Angeles, California — men’s grooming products

Buck Knives — Post Falls, Idaho — knives

Estwing — Rockford, Illinois — axes / wood splitting

Field Notes — Portland, Oregon — note pads, writing instruments

Fisher Space Pen — Boulder City, Nevada — writing instruments

Leatherman — Portland, Oregon — multi-Tools

Mag Lite — Ontario, California — flash lights

Springbar Tents — Salt Lake City, Utah — canvas tents

Steam Cheese Burger Chest — Meriden, Connecticut — cheese burger cookers

Streamlight — Eagleville, Pennsylvania — flashlights

Surefire — Fountain Valley, California — flashlights

Tervis Tumblers — Venice, Flordia — plastic cups

The United States Playing Card Company — Cincinnati, Ohio — playing cards

Vornado Fans — Andover, Kansas — fans

Wilson Bohannan Co. — Marion, Ohio — padlocks

W.R. Case & Sons— Bradford, Pennsylvania — knives

Zeroll — Fort Pierce, Flordia — ice cream scoops

Zippo — Bradford, Pennsylvania — lighters