As Sally Singer wrote in her article "Hot Fuzz" in June 2009 Vogue,
"With perfectly straight hair, one feels perfectly in control. It's why professional girls everywhere wield tongs and small wind machines in the morning. Looking militantly authoritative seems so Dubya. I don't want curls, but neither do I want to look like a throwback to Friends, the waning years.
For the Prada fall 2009 runway, Guido Palau sent the girls out with fuzzy hedges for updos. Palau likes Redken Thickening Lotion in combination with a really good haircut. Women are obsessed with the idea of frizz as bad and frizz can be good. We've been into this Hollywood hair, Gossip Girl hair loose waves forever and ever. Now designers want to distance themselves from the red carpet. When the clothes are quite special, you can afford to be a little bit off with your hair. You need to offset your clothes; it looks cooler. It's about making women question things again. They are so used to blowing out their hair, they don't actually know what's there. Maybe it's fine to let your hair dry naturally. The next day you can smooth it out."
Hairstylist Duffy says, "we shouldn't be talking about frizz but about a broken silhouette.