"If it’s something you really feel passionate about, you find a way.” - Reed Krakoff

What we really need to do to design is look at the extremes.

The weakest, or the person with arthritus, or the athlete, or the strongest or the fastest person.

Because if we understand what the extremes are, the middle will take care of itself.

- Dan Formosa, Design & Research at Smart Design

I was this close to meeting her.

nike craft

idea of showing a taste of the craft behind the garments

J I L

watch me.

winter cool