articles to consider

let's keep adding to this list:

http://ow.ly/N4YQ

TEAM

M_A_R

http://www.youtube.com/watch?v=soYKFWqVVzg
http://www.youtube.com/watch?v=gfOIB3YBPXk

J_I_L shirts

inspiration for future advertisement / lookbook

tech textiles + fashion

=

pure & awesome day in the snow

white shirts

No bag- just iphone, piece of paper and hand in pocket.

plus

a white shirt at work

Can't get enough of Christy

A woman of many faces.

Source

'95

Christy Turlington

Calvin Klein

Fall 1995

Tech around your Neck

The perfect marriage of technology and fashion.

Imagine all our girls wearing one of these,

each with a different key.

It's about women

"Women who have style.

Women who have a point of view.

Women who are sexy.

Women who are free.

Women who don't want to worry about what they're wearing.

There's a new freedom of dressing.

Totally luxurious,

totally easy,

totally feminine,

and

totally sexy."

-DK, http://www.youtube.com/watch?v=lmIz47iBT1g&feature=related

Goals

I. create garments that are pure, smart, and functional

perfect pure

shirt

dress

jacket

sweater/ knit

etc.

create a functional wardrobe out of these garments

II. create our own performance fabric

a. attributes

- waterproof

- wrinkle free

- maybe insulated like heat tech

b. research textile development process. possibly source from or partner with university programs in textile/ materials science

Tonne Time

1989

Bruce Weber

Christy Turlington

Second Layer

consider this a starting point.

Lets take the function of a jacket,

the casualty of a cardigan

and the comfort of a knit

to create

the purist, most practical second layer.

If Melissa were an Advertisement

there should

always be something you want to

stay up all night working on.

-mh's high school teacher

"I really love what I do and I think that's

how you know you have

come upon your destiny...

because

you can't stop!

no matter what!

I just can't stop, I need more!

I want to do more."

- Lady Gaga's first TV interview,

before filming her first music video or having a mass hit song

(http://www.youtube.com/watch?v=0k7e3dLcCVU)

heat_TECH

graphic_TEST

The Start of Something Brilliant

Can you sense the possibilities? 

CONTRAST

tonne + us

Design is not just what it looks like and feels like.

Design is how it works.
- Steve Jobs

Innovation distinguishes between a leader and a follower.
-Steve Jobs

L E S S

B U T

B E T T E R